Monday, April 11, 2016

What You Need To Know About Marketing With Influencers

Content marketing is all about your audience. Selling stuff is certainly a good thing, but in content marketing it’s almost a residual effect: The real driver of content marketing is to attract and engage the right audience. Building an audience usually takes time, but there is one proven shortcut to building an audience – work with influencers
What is influencer marketing?

Influencer marketing is a form of relationship building; you develop rapport with the people who can create visibility for your product or service. Unlike other marketing approaches that focus on “masses,” this approach focuses on the individual influencers, who can range from niche bloggers to well-known celebrities.

Why focus on just one person? That  person can influence many, many people far better than any advertising or content marketing you could ever produce. Influencers can give you access to an audience you’d never reach on your own , and that audience sees them a trusted source of information. If you and the influencer are a good fit, some of his/her people might join your audience as well.

Here’s how it works: 

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